Search Engine Optimization Can Boost Your Job Search - CareerAlley

Search Engine Optimization Can Boost Your Job Search - CareerAlley We may receive compensation when you click on links to products from our partners. The successful warrior is the average man, with laser-like focus. Bruce Lee Search Engine Optimization (SEO) is a powerful and important tool that blogs and e-businesses utilize to drive traffic to their websites for purposes of enhancing exposure and expanding monetization opportunities. To keep things fairly simple, SEO requires keyword research, one of the most valuable, high-yield activities in the search marketing field. Googles AdWords Keywords tool is an excellent starting point for SEO keyword research. This tool suggests keywords and provides estimated local and global search volumes. The key to effective keyword selection is to select words and phrases that are in high demand but face low competition. These keywords should be incorporated very subtly to website content without disrupting natural flow to increase online visibility. Did you know that SEO can significantly boost your job search and help you garner the attention of prospective employers? As the economy struggled to add jobs last May and the unemployment rate climbed to 8.2 percent, according to the Bureau of Labor Statistics, it is important or you to creatively enhance your job search by focusing on SEO. Lets examine how this potent marketing tool can help you. Optimize Your LinkedIn Profile LinkedIn, a professional social networking website, is an excellent tool for job-seekers to use to connect with other professionals and capture the attention of employers. Your profile essentially serves as a resume template that other professionals can view. You should make connections with past employers and co-workers to expand the visibility of your profile. You should also use SEO techniques to increase the visibility of your LinkedIn profile. When you create a LinkedIn profile, you will be given a generic URL with a string of numbers. It is in your best interest to create a vanity URL that can change this string of numbers to your own name. This is far more search engine friendly. You may have written and created a very strong profile that highlights your skills, talents and accomplishments. You can go a step further by using Google AdWords to subtly incorporate highly targeted keywords that are relevant to your niche. This will help prospective employers actually lan d on your profile. Leverage Search Optimization Techniques in Twitter Job recruiters and prospective employers use Google to search for job candidates and Google just happens to love Twitter. So, it is in your best interest to create a Twitter profile and begin following other professionals who belong to the same field as you. If you have a relevant blog pertaining to this niche, you should include the link on your Twitter profile. Twitter gives you the opportunity to create a 160-word bio and you should not waste this opportunity. Create a keyword-rich bio that includes such possible keywords: Business major, intern, entry-level, full-time employment and Fortune 500 Company. You can demonstrate your knowledge of your topic and your researching and writing skills by tweeting daily on a topic. If you find a positive news item pertaining to your target employer, tweet it. Dont forget to post keyword-rich tweets based on your SEO keyword research. Create Your Own Optimized Blog That Attracts Professionals Are you a talented graphic designer looking for full-time employment? Are you a seasoned journalist with a strong portfolio showcasing your abilities and body of work? You can really impress prospective employers by creating your own blog. In todays world, it is incredibly easy for anyone to create a sleek, stylish and professional blog through WordPress. It is very important for you to consistently update your blog with and fresh and original content that is relevant to the field you are seeking full-time employment in. Of course, you should use SEO techniques to increase your blogs visibility. You can really network with other professionals by creating a blog. You can also impress tech savvy employers during interviews by displaying your blog. SEO is such a powerful tool you can use to capture the attention of prospective employers and professionals who belong to the same field as you. You should use SEO techniques to enhance your job search. Allison Hamilton owns a popular education blog and is an online instructor for The College City. Allison understands the importance of SEO as a marketing and promotional tool. In these challenging economic times, Allison recommends job-seekers use SEO techniques to bolster their job search. This is a Guest post. If you would like to submit a guest post to CareerAlley, please follow these guest post guidelines. Good luck in your search. Visit me on Facebook